Krutika Diwathe

Master's

Computer Science

SHOPIFY

Product Manager

• Owned end-to-end product lifecycle across platform, growth, and AI initiatives, leading discovery, prioritization, delivery, and iteration while partnering with engineering, UX, data, and operations teams. • Defined platform and API roadmaps based on developer and partner needs, balancing backward compatibility with new capabilities that supported ecosystem growth and improved API adoption across merchant integrations. • Authored product requirements and specifications for platform and admin capabilities, collaborating with developer relations and partners to reduce integration friction and improve developer experience quality. • Led checkout and payments optimization by analyzing funnel data and identifying conversion drop-offs, contributing to measurable improvements in checkout completion and payment success rates. • Partnered with legal, risk, and compliance teams to deliver global checkout and payment enhancements, supporting international merchant expansion while maintaining reliability, regulatory adherence, and fraud controls. • Applied product-led growth principles by improving onboarding, feature discovery, and activation flows, helping reduce merchant time-to-value and increase early feature adoption. • Drove AI-powered onboarding and admin experiences by defining AI-first requirements, success metrics, and guardrails, contributing to faster store setup and improved merchant satisfaction. • Conducted experimentation and A/B testing across growth and checkout surfaces, using results to inform prioritization decisions and incrementally improve conversion and adoption metrics. • Used funnels, cohorts, and performance metrics to evaluate product impact on activation, GMV influence, and feature usage, enabling data-informed roadmap and trade-off decisions. • Collaborated with product marketing, support, and partner teams to support launches and merchant communication, ensuring clear value articulation and smooth rollout of new capabilities.