Krystal Novaton

Bachelor's

Radio and Television

Latino and Latina Studies

Lipof & McGee Advertising

social media specialist

• As a Social Media Specialist at Lipof & McGee Advertising, I conducted both qualitative and quantitative analyses to assess the impact of $80K + digital marketing campaigns. I also presented insights and recommendations to senior executives for marketing budget allocation to online and offline avenues. Clients included: BrandsMart USA, Knoxville Raceway, Regional Audi Dealerships, Regional Harley-Davidson Dealerships, etc. Achievements: • Established social media marketing strategies for 10 accounts to optimize brand awareness, productivity, and overall growth. Curated and introduced each presentation deck to various clients in collaboration with the Marketing Department. • Conducted monthly social media analysis to share with clients, including market trends and KPI's. • Initiated social media marketing campaigns on 5 online platforms, increasing overall brand awareness by 40% for each account. • Developed a strong network of clients, industry professionals, and influencer relations.