Laddavanh Vannavong
Location
Chicago, IL
Education
D
DePaul University
January 2011 - December 2012
degree
Master's
major
Advertising
L
Loyola University Chicago
Work Experience
C
Collaborative Health Systems CHS
Marketing Manager
April 2024 - present
company
Collaborative Health Systems CHS
title
Marketing Manager
overview
- a subsidiary of Centene
- Building marketing capabilities from the ground up to position CHS as the choice partner (ACO/IPA) for providers and drive lead generation
- Overseeing the rollout of paid digital marketing efforts, with first campaign out-performing CTR benchmarks
- Establishing the basis for media mix modelling to maximize ROI and right-size spend
- Leveraging key customer insights to refine messaging for optimal campaign performance and sales enablement
D
Delta Dental
Marketing Consultant Contractor
November 2023 - April 2024
Z
ZS Associates
Associate Consultant Strategy Insights AND Planning
March 2022 - May 2023
A
Aetna previously IlliniCare Health a subsidiary of Centene
Marketing Project Management Manager
May 2014 - March 2022
Skills
B2C MarketingBenchmarking SkillsBusiness to Business CommerceCommunication SkillsContract ManagementCoordination SkillsCOVID-19 TestingCultural ActivitiesCustomer ExperienceCustomer InsightsCustomer Value PropositionData AnalysisDelivery of ProjectsDigital MarketingEmployee RetentionExpertise in CommunicationsGeneration of LeadsGoogle AdSenseHealthcare Effectiveness Data and Information SetHealthcare SystemsKnowledge of AdvertisingKnowledge of CampaignsLiteratureManagement of MarketingMarketingMedicaidMedicareModelling SkillsProject ManagementPublic RelationsRisk AnalysisRoot Cause AnalysisSales DevelopmentSocial MediaStrategic CommunicationStrategic ManagementStrategies of MarketingTeam Working