Laura Bluhm
Location
Chicago, IL
Naperville, IL
Education
D
DePaul University
August 2015 - June 2019
degree
Bachelor's
major
Public Relations, Advertising, and Applied Communication
Work Experience
B
Behindthechair.com
SOCIAL MEDIA MANAGER
Chicago, IL, US
January 2020 - July 2024
company
Behindthechair.com
title
SOCIAL MEDIA MANAGER
overview
- Increased social media lead generation by 40%, acquiring over 14,000 email subscribers and generating $60,000+ in additional revenue through cross-promotional strategies
- Designed and executed global marketing campaigns, expanding Instagram following by
- 320,000 and increasing engagements by 30
- Implemented A/B testing and SEO optimization on social media campaigns, accelerating
- Developed an interview series that increased engagements for BTC events by 60
- Launched and grew BTC's TikTok account to 224k followers through engaging content, and leveraging social trends
- Led cross-functional teams in developing and executing content aligned with business
Y
Yosuzi
SOCIAL MEDIA COORDINATOR AND MARKETING INTERN
London, LND, UK
December 2018 - June 2019
Skills
A/B TestingAcquisition of CustomersAdvertising CampaignsBrand ManagementCompetition AnalysisContent CreationCreativityCultural ActivitiesData AnalysisDynamic ContentGeneration of LeadsGoogle AnalyticsKnowledge of AdvertisingKnowledge of CampaignsMarketingMarket ResearchPassionatePhotography SkillsProduct DesignProject ManagementPublic RelationsPublishing SkillsSales PromotionSearch Engine OptimizationSocial MediaStrategic ThinkingStrategies of MarketingSubscription ManagementTeam WorkingTechnical SkillsTicket SalesWordPress