Laura Reifsnyder

Bachelor's

International Relations

Media Studies

Fox Sports

Marketing intern

• Assisted brand marketing with market research by analyzing social media impressions via Spredfast and drafting reports that highlighted top performers and their factors of success • Generated weekly reports comparing in-house programs with competitors, including an analysis of strengths and weaknesses of both on-air performances and social media efforts • Created branded presentations reviewing marketing campaigns for major sporting events with pre- and post-event data analytics • Responsible for logging taped material, ordering dubs, and providing production support for marketing campaigns and promo spots