Leah Horton

Location

Cheney, WA
Spokane, WA
Education
    Eastern Washington University
    September 2008 - June 2012
    degree
    Bachelor's
    major
    Communication
    Institute of Leadership
Work Experience
    VP OF PHILANTHROPY AND MARKETING
    May 2021 - August 2024
    title
    VP OF PHILANTHROPY AND MARKETING
    overview
    - Areas of Responsibility: Advertising, Brand Management, Budgets & Metric Goal Setting, Digital & Direct Mail Fundraising, Mar/Com Strategy & Thought Leadership, Media Relations Collaboration - Online Presence & Social Media, Publications & Graphic Design, Storytelling & Ethical Collection - Guidance, Team Supervision & Priority Management, Vendor Relations - Accomplishments: Successful transition to Salesforce CRM and Marketing Cloud Account - Engagement Software, Transition to FundraiseUp Digital Donation Software - Name/Image/Likeness Campaign with Gonzaga University, Feeding America Programmatic - Highlight Campaign, Logo refresh & Branding Guidelines Establishment, Digital Advertising & Analytics Development with Corner Booth Media, Inc., Creation of KPI focused Annual Work Plans - Successful Budgetary Goal Completion on all Direct Mail Campaigns
    COMMUNITY RELATIONS AND ENGAGEMENT
    DIRECTOR
    November 2017 - May 2021
    United Way of Spokane County
    RESOURCE DEVELOPMENT MANAGER
    May 2015 - November 2017
    Effectv
    MARKETING COMMUNICATIONS AND EVENTS MANAGER
    November 2012 - May 2015
Skills
Brand ManagementBudgeting SkillsBusiness DevelopmentBusiness PartnershipsBusiness Relationship ManagementCommunication SkillsCorporate Social ResponsibilityCreativityCultural ActivitiesData AnalysisDigital MediaDirect MarketingEthicsEvent ManagementFundraisingGraphic DesignKnowledge of AdvertisingKnowledge of CampaignsLeadershipManaging ProductivityMarketingMarketing CloudMedical EmergenciesNegotiation SkillsNetworking SkillsOnline AdvertisingPhilanthropyProject SponsorshipsPublic RelationsPublishing SkillsRegulatory ComplianceSalesSalesforce.ComSales PromotionSocial MediaSocial WorkStock ControlStorytellingSuccess Driven PersonSudden Infant Death SyndromeTeam WorkingTelevisionThought LeadershipVendor Relationship Management