Leonard Zaleski

Bachelor's

Public Relations, Advertising, and Applied Communication

Rail Passengers Association

Communications Intern

• Develop shareable content that received 240,959 impressions and increased brand awareness by 24% among target audiences • Design informative content for supporters that lead to a 53% increase in share of voice through increased shares on social media • Inspire more interest in the organization from target audiences with 7,000+ profile visits across three social media platforms • Increase web traffic by 5% through repurposed content on social media that directed users to news stories from the organization • Gather feedback from over 100 supporters through online polling; analyze results to support congressional testimony and digital content • Lead multi-channel marketing campaign which acquired 40+ registrations for an event