Leonard Zaleski
University of Dayton · Class of 2025
Leonard Zaleski
University of Dayton · Class of 2025
Education
Skills
Fun fact
I write and create short stories which I publish online under an alias!
Volunteer
• - Drafted copy centering relevant political issues for female voters · • - Lead a voter campaign via social media and outreach to abuse survivors · • - Utilized survey feedback from national organization to write socia…
Hobbies
Work history
• Develop shareable content that received 240,959 impressions and increased brand awareness by 24% among target audiences • Design informative content for supporters that lead to a 53% increase in share of voice through…
• Develop an integrated marketing plan for a local event that surpassed expected attendees by 20% • Write policy digital content optimized for social media and search engines which increased blog views by 10% • Manage…
• Coordinate a collaborative event promotion campaign with the local library via social media that resulted in 92 event attendees and 30+ shares on Facebook • Introduce content and audience archetypes to develop a cont…
• Implemented localized social media content with hashtags which increased the engagement rate on Facebook by 5% • Created educational content about the agency which grew the Facebook following by 68% and LinkedIn by 41…
• Organized and planned monthly webinars on topics for credit unions which increased new client leads by 6% • Increased comments on LinkedIn page posts by 16% which promoted discussions with thought leaders and target a…
• Managed an awareness campaign through social media and media relations which reached 90,000+ and resulted in a 15% increase in purchased dog licenses from the previous year • Promoted property value appeals through 4+…
• Developed a comprehensive social media strategy focused on thought leadership that increased profile visits by 10.8% • Grew follower count on company's LinkedIn page by 219 followers in 80 days which increased websit…
• Developed creative for an advertising campaign targeting school teachers which increased lesson plan downloads by 20% • Managed online audience and community via Instagram and Facebook and increased followers by 6% th…
• Developed a brand guide for a client that improved digital brand consistency across three social media pages • Designed three fliers that advertised the client’s services and raised awareness of client offerings to ta…
• Produced content for the internal Instagram account that increased profile visits by 10% • Grew follower count on the internal LinkedIn page by 5% through a consistent posting schedule • Increased followers on the in…
• Created a web page through WordPress that documented two years of media coverage and 18 news articles • Optimized web page SEO score from 60 to 87 through alt text, H1 and H2 headers, meta descriptions, and keywords;…
• Improved SEO score of the organization’s website by 11 points through website content that generated four backlinks; increased organic website traffic by 15% • Managed growth strategies for Twitter account which impro…
• Leveraged media contacts to identify journalists with content needs that resulted in 10+ pieces of coverage for clients • Aligned client needs with media outlets which gained increased book sales by 36% with client’s…
• Increased Instagram engagement by 32%; designed and edited video and carousel posts for clients on Instagram • Generated 20 leads and $600 in sales through a $500 ad spend on Instagram targeting customers interested i…
• Orchestrated and advertised a business event with 70 attendees through media relations, social media advertising, and email marketing • Directed an email marketing campaign for a major event to 100 leads with a 60% co…
• Researched and analyzed 20 organizations based on size, funding, location, and partnership viability to support business development efforts • Successfully initiated partnerships with a nonprofit organization through…
• Planned and wrote copy for 10+ tweets that generated visibility for political candidates and gained 30 retweets • Organized PAC fundraiser’s venue, invitation mailing, and promotion that raised over $9,000 for the org…
• Developed and executed a strategic communications plan to engage 6 professional organizations; created a contact list of 8 organizations and wrote a persuasive email script • Coordinated an ambassador program with 10…
• Prepared deliverables and presented solutions to improve non-profits through 3 case studies • Interacted with mock clients to develop professional relationships • Provided digital marketing solutions using social med…
• Established strategic partnerships with three Dayton-based nonprofit organizations and organized two volunteer projects with the nonprofits • Successfully recruited and coordinated 40 students for volunteer projects w…
Passion
From a young age, communicating and telling stories has been integral to who I am. From jotting ideas about worlds far away after watching Star Wars to debate team in high school and communications internships in college, I have always loved telling stories.
Leadership
• -Represent the Office of the President to the public · • -Interact with various groups, including administrators, alumni, donors, and community leaders who visit campus · • -Duties include hosting dinners, assisting w…
• - Plan alumni speaker events highlighting different aspects of the communication field · • - Develop relationships with notable alumni for donations to the fraternity and future events · • - Highlight alumni achievemen…