Lori Shapiro

Bachelor's

International Relations

Caesarstone

Public Relations and Corporate Communications Manager North America

- Head of Public Relations and Corporate Communications for North America: Led media relations, influencer - Strategic Influencer Partnerships: Developed extensive list of high-profile influencer partnerships, driving brand - PR Agency Management: Successfully managed two PR agencies in the U.S. and Canada, leveraging deep - Comprehensive PR & Marketing Execution: Spearheaded full service PR initiatives, securing significant - Pioneering Industry Trends: Created the inaugural Caesarstone Trend Report, hosting live international panel - Integrated Communication Strategies: Seamlessly integrated internal and external communication campaigns and social media strategies to drive brand affinity - Live Event Production & Hosting: Produced and hosted live shows across North America, interviewing - Digital Agency Leadership: Directed external digital agency efforts to align email communications with both B2B and B2C audiences, lead c - Media KPI Reporting: Demonstrated exceptional ability in delivering detailed media KPI reports, tracking - Cross-Functional Collaboration: Effectively collaborated across functions, including brand marketing, digital - Budget Management: Successfully managed a $1 million annual budget, ensuring strategic allocation and maximizing ROI