Luke Roberts

Bachelor's

Economics

French

Dotdash Meredith

Manager, Growth & Content Strategy

• Partner with editorial teams to maintain and improve content libraries of the Verywells, Investopedia, and the Balance. • Study search demand to identify growth opportunities for both content and product using data analysis and tools like SEMrush, Ahrefs, and Google Analytics. Deliver weekly keyword gaps and content update recommendations. • Monitor and build daily and weekly dashboards to understand search engine trends and the results of key projects. Provide insights to the SEO engineering team to convert manual analyses into automated software approaches. • Monitor and analyze competitors and potential acquisition targets. • Overhauled Verywell Fit’s taxonomy structure to create a simpler, more user-friendly experience, in addition to a dedicated commerce taxonomy section. Traffic increased by 20% in a subsequent Google commerce algorithm update. • Promoted in December 2021 from Analyst to Manager.