MERT DAMLAPINAR

About Me

Experienced sales, eCommerce, marketing, and analytics leader with demonstrated experience in the CPG industry.

Location

New York City, NY
Education
    Boston University
    September 2017 - May 2019
    degree
    Master's
    major
    Business Analytics
    Massachusetts Institute of Technology
    November 2018 - March 2019
    Cornell University
    September 2016 - October 2018
    Hacettepe University
Work Experience
    Whisps
    eCommerce Digital Director
    New York City, NY, United States of America
    November 2019 - present
    company
    Whisps
    title
    eCommerce Digital Director
    overview
    • I directly manage eCommerce operation and partner teams to achieve sales goals; oversee product sales including pricing and promotion strategy with marketing support programs on Amazon, Walmart/Jet, Thrive, and Boxed. • • ✔ eCommerce: Drive execution of the eCommerce strategy for Whisps prioritizing key initiatives, investment & resources • ✔ Agency & Strategic Partnerships: Directly manage eCommerce partner teams to achieve sales goals; oversee product sales including pricing and promotion strategy • ✔ Digital Marketing: Drive paid media campaigns in support of acquisition and retention strategies including search, paid social, and retargeting to maximize sales potential and optimize ROI. Manage Whisps.com – ongoing CRM, E-mail marketing strategy & overall site content and refreshes • ✔ Analytics: Track & Analyze performance using a variety of data sources with the ability to deliver action plans for growth
    Cibo Vita Inc
    VP of E-Commerce and Marketing
    Totowa, NJ, United States of America
    December 2018 - November 2019
    Cibo Vita Inc
    DIRECTOR OF SALES & BRAND DEVELOPMENT
    January 2015 - December 2018
    Cibo Vita Inc
    SALES DIRECTOR
    January 2012 - January 2015
    Cibo Vita Inc
    REGIONAL SALES MANAGER
    January 2009 - December 2011
    See 7 More
Fun Fact

I traveled to more than 20 countries on 4 continents. I won the Employee of the Year award, Best Sales Performance awards and was selected Most Scoring Player in college sports for 4 consecutive years. I have climbed the Great Wall and survived many yacht races and polo games.

Passion

Passionate about creating value, sharing and building relationships! Experienced sales, eCommerce, marketing, and analytics leader with demonstrated experience in the CPG, food and beverage industry achieving profitable opportunities, globally driving growth in the CPG and biotech. Master of Science

Skills
Languages
DutchEnglishSpanishTurkish
Volunteer
    Habitat for Humanity International
    February 2011 - May 2012
Leadership
    Cibo Vita
    Director of Sales
    January 2015 - December 2018
    Cibo Vita
    VP of Marketing
    December 2018 - November 2019
    US Polo Association
    Team Captain
    March 2010 - August 2013
Hobbies
Sailing, Polo, Fishing