Maddi Bennett

About Me

I am a fourth year Carl H. Lindner Honors-PLUS Scholar at the University of Cincinnati currently seeking a marketing co-op for Summer 2018.

Location

Cincinnati, Ohio
Cincinnati, OH
Education
    University of Cincinnati-Main Campus
    August 2014 - April 2019
    degree
    Bachelor's
    major
    Marketing
    minor
    Business Analytics
    coursework
    E-Marketing
    Consumer Behavior
    Business Analytics
    Business Ethics
    Character-Based Leadership
    Professional Selling
Work Experience
    Totes Isotoner
    Digital Marketing & E-Commerce Intern
    Cincinnati, OH, United States, 45999
    September 2016 - February 2017
    company
    Totes Isotoner
    title
    Digital Marketing & E-Commerce Intern
    overview
    • Assisted in renovating each brand's equity and in confirming that our goals were aligned with those of our strategic retail partners. • Engaged in growth hacking through the use of Google Analytics and BrightEdge to understand consumer habits and create buyer personas. • Worked within Oracle's BCC and Endeca platforms to update websites to be more brand-central, digitally responsive, and user-optimized. • Prepared competitive intelligence research to drive and improve the social media presence and B2C relationship of each brand. • Pulled and analyzed data to aid in the creation of content calendars, status reports, and consumer activity summaries.
    Paycor
    Product Marketing Intern
    Cincinnati, OH, United States, 45999
    May 2015 - August 2016
Fun Fact

I studied abroad in Asia in the spring of 2017, where I visited numerous companies including Unilever, Johnson & Johnson, Google, P&G, and Nielsen. I discovered my passion for digital marketing and consumer behavior, and am currently looking to work in an organization that challenges me every day.

Passion

I am often told that I ask too many questions, yet my curiosity continues to grow. I surround myself with people who have different skillsets than me so I can learn something new every day, because I would rather try and fail than fail to try at all. I embrace ambiguity and welcome a challenge.

Skills
Languages
EnglishSpanish
Technical skills
Microsoft ExcelMicrosoft PowerPointMicrosoft WordSome Google Analytics
Skills
BrandingHealthy interpersonal and teamwork skillsLeadershipMarketing StrategyMarket ResearchNetworkingSocial MediaSocial Skills
Volunteer
    USO
    August 2013 - October 2014
    Back2Back Ministries
    June 2013 - May 2014
Leadership
    Project HEAL
    Sponsorship Committee Member
    August 2016 - November 2017
    Adopt-A-Class
    Team Leader
    January 2017 - April 2017
Hobbies
Traveling
Photography
Reading
Volleyball
Lacrosse
Board Games