Marco Ruffinelli

Master's

Econometrics and Quantitative Economics

OLA Solutions

Co-founder & Analyst

• Led data-driven business development initiatives for three startups and one mid-size enterprise, resulting in a cumulative revenue growth of $315,000. • Spearheaded the agency's growth to a projected annual revenue of $69,000 ($46,00 YTD). Successfully booked meetings with 20 high-value prospects through targeted cold outreach and converted 5 into long-term clients. • Developed an automated reporting infrastructure using Python and SQL, integrating BigQuery and Outreach.io's API. This system streamlined the upload of key metrics such as customer sentiment and persona, enhancing data-driven decision-making. • Conducted comprehensive Ideal Customer Profile (ICP) analyses for clients, leveraging Looker to create actionable visualizations. These insights empowered executives to fine-tune their cold-outreach marketing campaigns for maximum impact. • Delivered a weekly analytics package comprising ROI evaluations, sentiment analyses, and productivity metrics. These reports provided a granular view of campaign effectiveness, including opportunity value per email, recipient responsiveness, and key performance indicators like open rates.