Maria Beatriz Goes Carvalho Soares

Bachelor's

Business Administration

Management

Marketing

O Boticário

Director of Operations

- Managed operations for Brazil's largest cosmetics franchise brand in 3 locations - Oversaw daily operations including supply chain management, logistics, and retail operations - Led sales mentoring sessions for staff and established daily sales targets, ensuring a match with organizational objectives and enhancing team performance - Developed and executed strategic marketing campaigns across social media and in-store platforms, resulting in a 20 - Led a team of 10+ employees across multiple departments (sales, marketing, supply and logistics), ensuring alignment with company goals and objectives - Collaborated closely with franchise owner and regional managers to coordinate business strategies and operational plans - Successfully oversaw remodeling of 2 franchise locations, increasing revenue by 18% within 1 year - Introduced customer loyalty incentives that boosted repeat business by 23% compared to the previous year - Implemented cost-saving initiatives that reduced operational expenses by 15% annually