Martina Chan

About Me

Hi! I am a UX/Product Designer located in SoCal, my goal is to connect user needs to business goals, and to bridge the gap between humans and technology.

Location

South Pasadena, CA
Education
    California Polytechnic State University-San Luis Obispo
    September 2016 - March 2020
    degree
    Bachelor's
    majors
    Business Administration
    Integrated Marketing Communications
    Marketing
    DesignLab UX Academy
    September 2020 - June 2021
Work Experience
    Designlab
    Freelance Ux Designer
    September 2020 - present
    company
    Designlab
    title
    Freelance Ux Designer
    overview
    • Conduct extensive user research (1:1 interviews, quantitative surveys, affinity maps) across multiple projects, make wireframes for mobile and desktop applications, draft key user and task flows, design UI kits in Figma, build high-fidelity click-through prototypes, and execute remote usability testing • Redesigned and optimized client’s desktop and mobile sites to improve the usability through interviews and testing, increasing sales by 65% and engagement by 32% • Led a team from concept to implementation, to develop a new app that battle group decision making by creating UI mockups and prototypes that clearly illustrate the site map and task flows for users • Implement user-centered designs by considering market analysis and user research to create product that impact product/market fit
    INH Hair
    Marketing Intern
    Los Angeles, CA, United States, 91671
    January 2020 - May 2020
    PrismPop
    Digital marketing intern
    June 2019 - September 2019
Skills
Languages
ChineseEnglish
Skills
Market ResearchPencil prototyping toolRapid PrototypingUX Wireframing