Megan Botsch

Bachelor's

Marketing

American Express

Senior Analyst Product Marketing

- Remote - Led customer acquisition for Business Platinum and Business Gold card products by managing, strategizing, and executing marketing campaigns to an audience of 2.5M+ small business owners, delivering 20 - Developed 30+ personalized creatives with respective A/B tests to drive an increase in Response Rates YoY and managed 10+ external agencies and internal compliance teams for E2E campaign executions - Pioneered first NPA and Direct Mail campaigns, presenting a 100% growth compared to 2022 - Led first email trigger campaign, leveraging 3 key digital signals and saw 1.5X higher Response Rate than - BAU campaign - Piloted a new offer segment in email to expand campaign audience which was quickly adopted across the broader Marketing team, offering mentorship for setup - Manage and train 2 operations analysts, including delegation of execution roadmap, goal setting, mentoring, and ongoing performance reviews, as well as train senior analyst and manager roles, while serving as a