Melanie Gottschalk Sarfati Benclowicz

MBA

Finance

JOHNSON & JOHNSON VISION CARE

Senior Marketing Analyst and Market Research for Latin America

- Directed consumer insights & business analytics, fostering data-driven within organization - Delivered sell-in/sell-out data analysis to track category and J&J performance, forecasting sales and Market Share - Marketing campaign with consumers and eye care professionals achieving historical Record Market Share and +2pp of category penetration - Led Brand equity for Latin America, working closely with Global team to strengthen brand positioning - Directed consumer Digital Experience Squad team, with monthly analysis for KPI's maximization - Orchestrated CSR campaign partnering with 6 NGOs across LATAM, to provide eye health to vulnerable people in remote areas. Results: +10K people impacted and +20K eye exams generated - Managed DE&I global committee, implementing initiatives to increase employee's engagement - Led internal Budget control, aiming to gain efficiency and resources optimization - Won as an exceptional employee. Awarded "exceed" prize for two consecutive years (2021/2022), annually granted