Melissa Akdogan

Master's

Integrated Marketing Communications

Kantar Millward Brown

Junior Client Executive

• • Working in the global Unilever account as a Junior Client Executive, responsible from personal care category brands. Marketing Data Tracking: o Creating tracking and brand equity reports for each brand, preparing presentations and providing consultation about brand/ competitor and market performances. o Preparing cultural strategy and trendspotting reports from analysis of periodic survey and media data. o Understanding and translating client marketing needs into appropriate research questions and translating research results into insights and then into business actions. o Presenting results of each report quarterly to the marketing team and the global CMI. Client Management: o Applying client methodologies appropriately into the project and making sure that insight are shared & applied. o Combining communications data with different sources of data (other agencies) to create effective learnings for our client. o Performing Shopper Marketing and Channel Optimization projects (proposal, implementation and reporting). o Communicating with global teams when required for support when global success stories are relevant.