Mia Li

Master's

Communication

Digital Marketing

Lenovo

marketing analyst

• Developed the internal Lean Agile process for influencers performance tracking functions in internal monitoring platform with 5+ teams • Published 20+ stories for Lenovo latest products, which can retweeted on other social channels with a 73% CTR • Strategically analyzed customers’ share of voice through all media channels, built hashtag activism in promoting campaign through interviewing influencers, creative copywriting, and paid content design, increase engagement by 38% • Tracked influencer performance and analyzed paid ads' conversion by channels for laptops and PCs through transferring raw dataset into tabular data format tables in Excel, summarizing in Pivot Table, and adjusting data number format • Conducted sentiment analysis and visualization in Twitter through using R to understand customer pain points and feedback by products and demographics on social channels, optimized budget allocation with 96% accuracy