Michael Foley

Location

New York City, NY
Istanbul, Türkiye
Education
    Columbia University in the City of New York
    May 2023 - May 2025
    degree
    MBA
    major
    Business Administration
    RUTGERS UNIVERSITY
Work Experience
    TD BANK
    Senior Group Manager
    New York, NY, US
    January 2023 - present
    company
    TD BANK
    title
    Senior Group Manager
    overview
    - Led a team of 6 marketers to activate $25M+ in customer acquisition campaigns, delivering $75M+ in revenue by - Developed innovative growth strategies originating 100K+ new customers (9% of total sales) by applying value-based - Evaluated and implemented new marketing technologies, including generative AI, to optimize US marketing
    Google
    Principal Account Manager
    New York, NY, US
    January 2021 - December 2023
    YouTube
    Americas Strategy AND Operations Lead
    January 2020 - December 2021
    Senior Account Manager
    January 2018 - December 2020
    IPG MEDIABRANDS
    Associate Director
    New York, NY, US
    January 2013 - December 2018
Skills
AccountingAcquisition of CustomersAdaptabilityBusiness PartnershipsBusiness ProcessesConsumer ElectronicsCustomer Relationship ManagementData AnalysisDemand GenerationE-CommerceGenerative AIGrowth StrategiesInnovationInvestment DecisionsKnowledge of CampaignsKnowledge of FinanceMarketingMarket ResearchMeasurement and MetrologyMetricsPaid AdvertizingPersuasivenessPrioritization of RequirementsProduct DesignProfit-Based Sales TargetsRegulatory RequirementsRetail CommerceRevenue GrowthSalesSales StrategySelf MotivationStakeholder ManagementStock ControlStrategic ThinkingSuccess Driven PersonTeam ManagementTeam Working