Michelle Lam

MBA

Business Administration

Business

PAID

Measurement Lead

- Secured partnerships with data tracking solutions and worked with Engineering to build and deploy the integration. This resulted in a unified - Appointed by VP of Product to lead, develop, and implement the data analytics strategy with a team of 4 Engineers, for 2.0 product launch for the 2025 roadmap-- one outcome included the company's first event tracking infrastructure for new feature launch - Designed the first product analytics dashboard showcasing A/B product testing that guided Product team in the development of monetization, retention, and engagement features of the 2.0 product - Built a real-time performance tracking dashboard for paid media team to monitor campaign performance and spend in a single page - Now used across entire paid media team of 4 people and increased team's efficiency by 32 - Collaborated with external vendor on creating 2 new logo offerings based on external testing. New logos created a combined revenue of $3.3M in Q3 2024, resulting in 112% attainment of the company's quarterly goal, resulting in our first ever profitable quarter - Managed 2 engineers to identify and resolve 7 internal data system inaccuracies by defining project scope, creating task schedules, and ensuring timely completion, resulting in the successful delivery of the project 1-week ahead of the 3-week schedule