Michelle Zhang


Location

Boston, MA
New York City, NY
Education
    Harvard University
    August 2022 - June 2026
    expected degree
    Bachelor's
    major
    Economics
    Stuyvesant High School
Work Experience
    InStorify
    Business Analyst
    May 2024 - August 2024
    company
    InStorify
    title
    Business Analyst
    overview
    - Successfully led and onboarded 1500+ businesses, serving as the primary point of contact for retail partners to expand in-person - Ran 6 targeted A/B tested campaigns to 600+ B2B accounts to identify lags in current email campaigns, resulting in a 10% increase - Coached and oversaw a team of 4 for B2B marketing campaigns, designing a matrix for documentation and follow-up procedures
    Depop
    Founder and Manager of E Commerce
    June 2019 - December 2023
    Depop
    Luxury Sales Representative
    May 2023 - August 2023
    Class In Dancewear
    Marketing Strategy Intern
    June 2022 - August 2022
    Public Policy Intern
    June 2020 - August 2020
Skills
Languages
ChineseEnglish
Skills
Advertising CampaignsBrand ManagementBudgeting SkillsBusiness MarketingBusiness PlanningBusiness to Business CommerceConsultative SellingConsultingContent CreationContract ManagementCultural ActivitiesCustomer Relationship ManagementData AnalysisData CollectionData ScienceDebatingE-CommerceEconomyEmployee OnboardingEvent ManagementFocus GroupForecasting SkillsIndustry PracticesInstagram MarketingKnowledge of CampaignsKnowledge of EconometricsKnowledge of FinanceKnowledge of MathematicsKnowledge of StatisticsMarketingMarket ResearchMedical Case ManagementMicroeconomicsMicrosoft OfficeNetworking SkillsOptics and EyewearPhotography SkillsProblem SolvingProduct LinesProject ManagementPublic PoliciesRetail CommerceSalesSales PromotionSearch Engine OptimizationSocial MediaStataStrategies of MarketingTeachingTeam WorkingTelephone SkillsVisual C++ (Programming Language)Visualization