Minal Gujarathi

Bachelor's

Communication Studies

Reckitt Benckiser

Team Lead Media AND Digital

- VMS, Intimate Wellness & Personal Care brands - Lead development of full funnel media campaign strategy, activation and optimizations for 9 brands across multiple channels (paid social, video, display, search) based on brand objectives and KPIs - Provide thought-leadership to establish breakthrough media strategies to continually outperform campaign performance year over year - Improved Airborne Digital ROI +27% through introduction of new video channels and tactics - Delivered +$1 Digital ROI for Digestive Advantage by implementing a retail-focused approach, resulting in incremental SKU growth - Created and implemented an optimized budget management process with finance leads driving clarity and efficiency across businesses - Manage $50M+ media budgets, generating annual savings of $6M via channel and campaign optimizations while meeting performance goals - Enhanced tactical plan and performance reporting templates, improving leadership engagement and decision-making - Develop digital content and messaging in collaborating with creative agencies, ensuring alignment with audience and funnel - Oversee partnerships with Google, Facebook, TikTok and WebMD, negotiating beta and measurement opportunities - Mentor and develop a team of media professionals, improving GLINT survey scores by +20