Monica Rwejuna

MBA

Business Administration

Reynolds American, Inc

Territory Manager III

- RAI Trade Services Co - Accountable for directly managing 100 traditional and nontraditional retail outlets focusing on driving brand development strategies. Responsibilities include contract negotiation, customer relationship management, account management, marketing, and business development. Earned "High Achieves" recognition for exceeding performance objectives. Ranked in top 10% among all Territory Managers in North Carolina Region for target brands - Execute national and local brand building programs and Retail Partner contracts - Promote the marketing mix of all Reynolds Tobacco brands through direct discussions with retailers using analytics and influencing skills - Create tailored business development plans through data analytics resulting in beneficial business plans for Reynolds and retailers - Analyze market and customer data to determine selling strategies and marketing priorities for growth brands. Achieved highest growth in division YTD - Collaborate regularly with Account Managers and Key Account Managers to refine strategy for increasing business opportunities and maximizing financial returns - Manage timelines and work across functional areas - including all departments, vendors, and suppliers - to bring deliverables in on time and mitigate potential issues - Demonstrate a high level of proficiency in Consumer Marketing brand strategies. Execute relationship marketing by conducting effective 1 to 1 consumer engagements