Muskaan Thukral

About Me

Love to create an impact by looking for trends and clues in data to extract a story and establish the next steps for innovation, solutions, and improvements

Location

New York City, NY
Great Neck, NY
Education
    Fordham University
    August 2016 - May 2020
    degree
    Bachelor's
    majors
    Business Administration
    Finance
    Marketing
Work Experience
    MGM
    Conversion Product Marketing
    July 2021 - present
    company
    MGM
    title
    Conversion Product Marketing
    overview
    • Increased deposits by 14% by optimizing user engagement through conceptualizing and supervising AB tests on email, mobile, and desktop; managed a team of 12 • Increased up to $20 million in profit by tracking data and renegotiating deals with vendors • Develop product requirement documents for new features for engineers by meeting with stakeholders, assessing user behavior, push-chat conversations, and translating raw data • Project manage campaigns, from establishing new initiatives to the go-to-market strategies by partnering with the BI, Marketing, CRM, Creative, and Paid Social teams
    TikTok
    Sales Operation Intern
    New York City, NY, United States, 10075
    February 2020 - present
    Major League Baseball
    Digital and Media Marketing Intern
    New York City, NY, United States of America
    May 2019 - present
    Space
    Equity and Marketing Analyst
    New York City, NY, United States of America
    December 2018 - present
    Bipsync
    Revenue Operations
    September 2021 - July 2022
    See 4 More
Fun Fact

I have also been a bartender, caretaker, and volunteer at a youth center throughout college. These roles have exposed me to many different demographics of people which has given me a strong sense of empathy which gives me the ability to create content that can appeal to a variety of people.

Skills
Languages
EnglishHindi
Gigs / Freelance
    SAGrooves
    Choreography
    January 2018 - present
Volunteer
    Crisis Text Line
    June 2020 - present
    Tri-Community and Youth Agency
    February 2015 - June 2018
    Brandywine Living at The Savoy
    June 2013 - June 2016
Leadership
    International Club
    Coordinator
    September 2012 - June 2016
Hobbies
Dancing
Volunteering
Hiking
Puzzles
Urban Exploration
Psychology