Nadine Osong

Bachelor's

Political Science

HERE Technologies

Manager, Strategic Marketing & Events

- Led cross-functional teams in the planning and execution of events, including overseeing logistics for customer incentive programs and international tradeshows, ensuring successful outcomes - Managed HERE proprietary and customer events such as HERE Directions and HERE Solutions Days - Directed HERE VIP events, notably customer incentive programs at the Formula One Monaco Grand Prix and Pebble Beach Golf - Tournament - Managed internal events including Global Sales Kickoff, Senior Leaders Summit, and President's Club - Guided strategic planning and execution for international tradeshows and activations, including CES, Web Summit, SXSW, and Transport & Logistics - As Project Lead, I coordinated all event logistics including program development, vendor selection, and operational planning. This - Strategically managed budgets exceeding 2.5 million euros for EMEAR regional events and over 5 million euros for global events - Oversaw event vendors and supplies for all HERE Global events and select regional activations onsite, including load-in and loadout - Worked with customer and sales organizations to develop localized marketing programs that addressed the specific needs of each region - Developed regional messaging, marketing collateral, and "event-in-box" assets for regional tradeshows and customer roadshows - Launched and managed multichannel marketing campaigns for digital and tier-one consumer events. Amplifying the impact on the marketing-influenced pipeline by nurturing and converting leads - Developed and executed content for experiential marketing campaigns around tier-1 events, including reviewing and approving websites - Formulated and continuously improved HERE's internal event playbook and guidelines for both third-party and internal events - Designed and implemented a lead management system and post-event attendee follow-up protocol for global and regional events - Employed tracking and measurement tools, including Integrate, CVENT, and Jifflenow, to assess the qualitative and quantitative impact of various events, ensuring data-driven insights and effectiveness evaluation