Nefertiti Alexander
Location
Coral Springs, FL
Miami, FL
Education
F
Florida International University
August 2021 - August 2022
degree
Master's
major
Mass Communications
Work Experience
V
Virgin Voyages
MANAGER DIGITAL PAID MEDIA
July 2022 - October 2023
company
Virgin Voyages
title
MANAGER DIGITAL PAID MEDIA
overview
- Developed and drove a differentiated content marketing strategy the resulted in 35
- Engaged with cross-functional teams, including UK/Australia/Local Agencies
- Merchandising, and Operations to implement new campaigns and ship launches
- Executed audience segmentation strategy using in-market data partnerships and firstparty
- CDP segmentation data that resulted in VV becoming the number 1 cruise line in its
- Led the growth marketing team to closely collaborate with key business stakeholders
MEDIA MANAGER
June 2021 - July 2022
B
Beyond Fifteen Communications
DIGITAL MARKETING ACCOUNT EXECUTIVE
December 2020 - June 2021
Skills
Adobe Creative CloudAudience AnalysisBrand AwarenessBrand ManagementBudgeting SkillsBusiness PartnershipsBusiness Relationship ManagementBusiness to Business CommerceCommunication SkillsContent MarketingCreativityData AnalysisDelivery of ProjectsDigital MarketingDigital StrategyGoogle AnalyticsHootsuiteInfluencer MarketingIntegrated Marketing CommunicationsKnowledge of CampaignsMarket DataMarketingMedia StrategyMerchandisingMultiplatformPaid AdvertizingProfit-Based Sales TargetsProject ManagementPsychologyRadioRevenue GrowthSalesSalesforce.ComSearch Engine MarketingSearch Engine OptimizationSocial MediaStakeholder ManagementStrategic ThinkingStrategies of MarketingSuccess Driven PersonTeam ManagementVideo Hosting Services