• Provided ROI analysis of all meetings campaigns and sales activities.
• Performed additional tasks as required.
• Monitored and tracked competitive advertisements, PR and website messaging, through follow up on several domestic online forums to identify the area of interests and key topics to identify promotional gaps to design effective campaigns.
• Performed tasks like Data Mining, Cold Calling and Fixing appointments with potential dealers and distributors within the state.
• Worked closely with the Brand Manager for specific hoardings and billboards identifications. Used a detailed metrics sheet to identify the most effective location. (target demographics in the area, visibility, cost per day etc.,)
• Provide a complete report on periodical marketing spending and make necessary forecasts and projections as necessary to the finance team for further planning. (My reports act as aback up for the Marketing manager’s forecast estimates)
• Worked closely with finance team to clear any payments towards prime vendors and suppliers and act as a point of contact for any payment clarifications and dispute resolutions between the Accounts Payable team and the vendors.
• Played a key role in ensuring the successful launch of Bangalore office. Structured and implemented programs and policies in the areas of training for newly hired field agents and dealer/partner’s brand representatives.
• Worked closely with Dealers and Distributer network to ensure proper promotional material is available such as brochures, pamphlets, danglers, product information, regular and loyal pricing details etc.,
• Consolidated sales reports from different field agents and sales reps to construct trend charts, sales growth in response to promotional activities.
• Co-ordinated between the Sales & Marketing team and third party suppliers/vendors for several activities such as promotional activity material distribution, field agent co-ordination, temporary hires for roadshows etc.
Corporate Office Administrator
May, 2010 - June, 2011
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