Nikhita Agarwal

MBA

Marketing

UTD Office of Information Technology

Digital Marketing, Summer Intern

• Conducted comprehensive social media analysis using Google Analytics, extracting insights into consumer behavior and demographics. • Developed customized social media plans based on thorough market research, resulting in a 7% increase in follower growth. • Created visually captivating content using Canva and Camtasia, leading to a 4% increase in social media engagement metrics. • Proactively managed social media accounts, resulting in a 6% increase in follower engagement. • Orchestrated and led numerous large-scale university events with significant impact, resulting in a 10% increase in event attendance.