OBEHIOYE OSEGHALE

About Me

Innovative, Creative, Digital Marketing Professional focused on the development and execution of strategic online marketing plans and eCampaigns.

Location

Piscataway Township, NJ
Blacksburg, VA
Education
    Temple University
    September 2013 - December 2015
    degree
    Bachelor's
    major
    Communication
    coursework
    Concentration in Contemporary Media Environments ▪ Relevant Coursework: I​ntercultural Communications / Electronic Media / Strategic Planning / Visual Communications / Public Relations Writing / Media Regulation
    Temple university
    August 2017 - May 2019
Work Experience
    La Brodega
    Freelance Digital/ Content Manager
    Rahway, NJ, United States, 07065
    November 2017 - present
    company
    La Brodega
    title
    Freelance Digital/ Content Manager
    overview
    • Provided strategic and tactical guidance to team of three with accountability for developing all social media channels for startup. Developed engaging, viral content to build social media audience, including contests, original videos, and crowd-sourced voting applications. Executed content strategy based on client business needs, identified potential content resources, and determined content requirements. • Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care. Utilized Coschedule, Lithium, and Sysomos to measure social ROI and plan posts. • Seamlessly planned and executed events, both professional (e.g., conferences and meetings) and social (e.g., customer appreciation events, paint and sips) for client.
    Elijah's Promise (AmeriCorp)
    Urban Agriculture Manager
    New Brunswick, NJ, United States
    March 2017 - October 2017
    FunTimes Magazine
    Social Media Associate
    Philadelphia, PA, United States
    January 2016 - January 2017
    The Collegiate ECHO Competition
    Competition Participant
    Philadelphia, PA, United States
    January 2015 - May 2015
Fun Fact

I am a dual citizen of Nigeria and United States of America.

Passion

Cultivating new relationships and creating a network. In particular, the strong relationships cultivated with clients, team members, upper management, and the community has resulted in significant increases in the success of numerous projects and a stellar reputation in the industry.

Skills
Technical skills
Adobe IllustratorAdobe SparkAsanaBitlyBrandwatchBufferBusiness StrategyBuzzSumoCisionConstant ContactConversocialCoscheduleCrimson HExagonCustomer Service PlansDigital/Online Marketing PlanningDigital StrategyeMarketerFacebookFlickrGoogle AdsensGoogle AdwordsGoogle AnalyticsGrowth PlansHootsuiteInstagramIntegrated CommunicationsLinkedinLithiumLogisticsMicrosoft AccessMicrosoft ExcelMicrosoft WordMovavi Video Editing SoftwareOutlookPanels & Retail MarketingPinterestPowerpointQuipResearch ReportsSalesForceSimplyMeasuredSnapchatSocialBakersSproutSocialSysomosTumblrTwitterTypePadUnmetricWordpressYouTubeZoho
Skills
Advertising & Branding CoordinationConflict Resolution TacticsContent StrategyCorporate CommunicationsCreative Team LeadershipMedia Research & AnalysisMulticultural MarketingProduct Positioning and BrandingPublic & Media RelationsSocial Media ROI ForecastingVirtual Team Management
Leadership
    The Advertising Club of New York
    May 2018 - present
Hobbies
Creative Writing