OWEN SCHIFFERLI

Bachelor's

Neuroscience

Business

Computer Science

Perch Partners

Business Development Associate

Collaborated with leadership to create a replicable plug-and-play data distillation formula and methodology to output a single score of employee satisfaction. Inputs included: client employee survey data, social analytics, political data, Gallup polls, and competitor analysis • Lifted open rates by 2% for clients emails to 28,000 employees (22% above industry average), by utilizing A/B email subject line testing made possible by SQL analysis of email event database of over 3 million records • Launched social channels for a major Fortune 100 client executive, and grew from 0 to over 2,500 followers in four months. Responsible for content creation and gathering, QA, intensive weekly reporting, post preparation, and planning • Consulted to craft executive branding campaigns for four Fortune 100 clients. Final product included identification of key humanitarian and social issues, media lists, conference planning and research, and social media identity • Copywriting developed from data analysis and research to support the creation of a strategic employee communications plan for Fortune 100 client. Resultant messaging distributed to over 28,000 employees • Optimized UX for public-facing website and iPhone app for an enterprise client. Wrote content for over 20 pages and structured to communicate pro-company messaging in the most accessible format • Frequently presented data and research-driven recommendations internally to Perch executive suite, as well as at on-site client meetings with c-level Fortune 100 executive clients • Successfully repelled opposition leadership with delivery of critical daily reports to guide internal team and client executives during campaign. Monitored all relevant social media activity, news, employee activity, and opposition leadership