Olga Zapisek


About Me

A creative digital marketer, social media specialist and content strategist with over 11 years of experience in print and digital media.

Location

New York, New York
Education
    New York University
    September 2012 - January 2016
    degree
    Master's
    majors
    Digital Media
    Marketing
    Publishing
    Social Media
    St. John's University
    August 2006 - May 2010
Work Experience
    GALO Magazine
    Founder & Editor in Chief
    June 2011 - present
    company
    GALO Magazine
    title
    Founder & Editor in Chief
    overview
    • Founding CEO, editor-in-chief and digital marketer of GALO Magazine: a digital media company that covers national and global arts, entertainment, lifestyle and culture. • My tasks include: • Hiring talent and managing a team of 10 to 20 staff writers, interns, freelancers, and photographers. • Defining and executing the business, editorial/content, marketing, advertising, sales, social media, and public relations strategies, while increasing brand awareness, profitability, and audience numbers. • Developing the content strategy, style guide, and editorial calendar. • Managing and monitoring social media channels. • Managing marketing campaigns, including planning, targeting, set-up, A/B testing, execution, and optimization. Marketing efforts include: newsletters, email blasts, PR, social media, SEO, SEM, CPC, virtual events, e-commerce, sponsored content, among others. • Analyzing and tracking KPI’s and data in Google Analytics, Facebook, and other channels. • Assigning, fact-checking, editing and publishing content, while providing writers with ongoing feedback. Content includes: articles, podcasts, videos, and photos. • Developing and maintaining relationships with key journalists, PRs, partners, influencers, and artists across the media, entertainment (including film/TV, music, books, and art) and lifestyle (travel and food) industries nationally and internationally. • Conducting interviews and writing articles. • Staying on top of industry best practices, news and trends. • Researching and analyzing the competitive landscape. • Creating P&L and budget reports. • Developing and executing brand extensions. • Created the website layout and graphic design of the site.
    The Cheat Sheet
    Associate Editor
    January 2017 - March 2017
    The Post Eagle
    Freelance Writer
    June 2009 - June 2012
    Nowy Dziennik
    Freelance Writer
    July 2010 - August 2010
    Several Publications
    Freelance Writer
    January 2009 - January 2010
    See 2 More
Fun Fact
https://www.linkedin.com/in/olgazapisek/
Skills
Languages
EnglishPolish
Hobbies
Reading
Writing
Photography
Watching Movies
Watching Television
DIY (Do it yourself)
Cooking
Listening to Music
Walking