Pranathi Kolaganti

Bachelor's

Music Therapy

Covenant Living Communities AND Services

Account Services Manager Marketing

- Led a team of 7 direct reports to consistently deliver marketing projects for nationwide senior retirement communities while managing a $10 million budget - Partnered with 10 B2B vendors to manage and optimize marketing campaigns across various channels - Developed and implemented data visualization dashboards using Power BI and Google Looker Studios for improved marketing performance measurement and strategic decision-making - Created an employee skill assessment tool to identify training needs and ensure effective supervision for a high-performing team - Managed a diverse range of marketing projects, including website development, SEO implementation, paid search advertising, client budgeting tools, social media strategy development, and blog copywriting - Worked directly for the Chief Strategic Marketing Officer, supporting on a broad range of strategic projects, initiatives, and business problems that required creative problem solving and risk mitigation strategies - Demonstrated exceptional communication skills by building strong relationships with clients, internal teams, and vendors, ensuring clear and consistent messaging