QIUER QIAN


About Me

A motivated marketing master with two-year working experience in the field have great passion in consumer goods industry.

Location

宁波市, 中国
Education
    New York University
    August, 2015 - May, 2017
    degree
    Master's
    major
    Integrated Marketing Communications
    coursework
    Repositioned American Apparel, identified its mature and niche market, and designed integrated marketing strategies to cease the sales drop.
    Designed a seasonal media buying plan for Smith Brothers Co. on major channels such as cable, network, radio and print media to achieve media and business goals.
    Designed a campaign strategy pack for Alliance Direct Benefit, including SEO, guerrilla marketing, print ads and social media plan to increase brand awareness and sales growth.
    Created a product line expansion plan for Qihoo 360 and used financial metrics to measure the financial impact of the plan in aspects of profitability, liquidity and leverage level.
    University of Nottingham
Work Experience
    Elite K12 Education Group
    Social Media Intern
    March, 2015 - August, 2015
    company
    Elite K12 Education Group
    title
    Social Media Intern
    overview
    • Created media contents in introducing the business and education philosophy on the company owned WeChat, successfully gained two thousand new followers for two months and attracted thousands of parents come to consult.
    L'OREAL CHINA, Yves Saint Laurent Beauty
    Public Relation Intern
    July, 2014 - September, 2014
Fun Fact
Three month ago, I initiated a We chat official account called "The Sign" which combines fashion blog with self-owned e-commerce. Currently, the account has gained over 2000 loyal followers.
Skills
Languages
ChineseEnglish
Technical skills
stata
Skills
adobe photoshopcampaign strategycontent marketingEViewsMarket Researchmedia buyingmicrosoft suite
Leadership
    Delegate of the 6th University Scholars Leadership Symposium in Hong Kong
    Vice President of Students' Union of Nottingham University
Hobbies
Blog Writing
Photography