Ralph Schaefer

MBA

Marketing

CHLOÉ

Director of Merchandising and Planning Retail and Outlets

- Responsible for establishing local merchandising and buying strategies to maximize sales and margin for the Chloé - Americas retail network ($35M). Partnered directly with Retail Directors, Finance, Visual Merchandising, and Communication departments to support the retail network. Managed and developed one direct report, promoted - Led and analyzed daily/weekly/monthly sales to identify areas of opportunity for stock movement, best & worst sellers, and create action plans as needed. Managed sales forecasting process to determine preseason and in season OTB by category and boutique. Oversaw all categories for Chloé Americas with a focus on Ready-to-Wear, Shoes, and Accessories - Drove sales and sell-thru by conducting product knowledge trainings each season with all boutiques - Managed boutique network by monitoring allocations, stock replenishment, and merchandise movement within retail network - Responsible for profitable and efficient liquidation of past-season merchandise by leading Outlets and markdown strategy. Grew - Outlet gross margin % by double digit % vs. LY by executing new Outlet inventory and markdown flow - Traveled to Paris four times per year for seasonal showrooms, to complete buys, and to vocalize US needs to central HQ teams