Rheem Al Barazi

Bachelor's

International Business

Marketing

Media Assembly

Market-Research Analyst I

• Built targets using survey data on Resonate and Nielsen Clear Decisions to identify key traits, values, and activities and strategized ways to reach these audiences • Contributed to quarterly reports on emerging media trends that is distributed to the agency and clients • Conducted social listening reports using Netbase to examine topics, drivers, and sentiment of online conversations and created decks to present to client teams • Analyzed 2-8 competitive media spend reports per week using Nielsen Ad Intel and Kantar AdGooroo • Ran weekly TV ratings reports using Lake 5 Media and Nielsen Npower, and analyzed media usage using ComScore and Nielsen Media Impact • Provided research support to 8+ teams across 3 offices and organized agency trainings on research tools and programs