Robyn Goldberg

Bachelor's

Communication

UBM, LLC

Social Media Specialist

• Create social media strategies for three B2B trade shows and conferences that are on brand and align with stakeholder goals. • Work collaboratively to develop and promote content across social media channels, including Facebook, LinkedIn, Twitter and Instagram. • Manage optimal posting schedules, considering web analytics and target metrics including SEO. • Design posts to create curiosity and buzz around new products. • Create and produce videos relating back to event features as well as industry related content. • Create high value paid social media ad campaigns on Facebook and LinkedIn driving brand awareness and revenue. • Increase qualified leads for sales and marketing, from Sept 2017 – May 2018 leads were increased by 6% using gated landing pages and white papers. • Manage social media budget.