Robyn Goldberg


Location

New York, NY
Wynnewood, PA
Education
    Muhlenberg College
    August, 2012 - May, 2016
    degree
    Bachelor's
    major
    Communication
Work Experience
    UBM, LLC
    Social Media Specialist
    New York, NY, United States
    August, 2017 - present
    company
    UBM, LLC
    title
    Social Media Specialist
    overview
    • Create social media strategies for three B2B trade shows and conferences that are on brand and align with stakeholder goals. • Work collaboratively to develop and promote content across social media channels, including Facebook, LinkedIn, Twitter and Instagram. • Manage optimal posting schedules, considering web analytics and target metrics including SEO. • Design posts to create curiosity and buzz around new products. • Create and produce videos relating back to event features as well as industry related content. • Create high value paid social media ad campaigns on Facebook and LinkedIn driving brand awareness and revenue. • Increase qualified leads for sales and marketing, from Sept 2017 – May 2018 leads were increased by 6% using gated landing pages and white papers. • Manage social media budget.
    UBM, LLC
    Marketing coordinator
    New York, NY, United States
    July, 2016 - August, 2017
    Lehigh Mining & Navigation
    Public relations Intern
    Bethlehem, PA, United States
    January, 2016 - May, 2016
    Jewish Relief Agency
    Public Relations Intern
    Philadelphia, PA, United States
    May, 2015 - August, 2015
Skills
Technical skills
Adobe SuiteEloquaGoogle ProductsHootsuite Microsoft ProductsOmniture Sprout Social Whocit
Volunteer
    Community Meals On Wheels
    Orachard Alley Community Garden
Leadership
    Relay for Life
    Entertainment Chair
    January, 2015 - May, 2016
    Panhellenic Council
    Secretary
    January, 2015 - December, 2015
Hobbies
Cooking
Boxing
Walks
Going to the beach
Follow
Instagram
Robyn
478 posts765 followers755 following
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