Rong (Sabrina) Wu

Master's

Public Relations

Psync Labs, Inc

Public Relations Intern

● Media Monitoring & Weekly Report: Executed daily comprehensive media monitoring on Cloud, Gen-AI, LLM trends and competitor strategies, using tools like Muck Rack and Google Alerts. Delivered in-depth weekly reports that evaluated trends, assessed coverage impact and highlighted key media mentions, shaping strategic communications and sustaining the company’s competitive edge in the market. ● Developed Influencer and Media Lists: Collaborated on three IMC campaigns, leveraging analytics tools like Upfluence to identify influencers and journalists aligned with our target audience, building a comprehensive list of over 250 influencers and 120 journalists. ● Influencer Outreach: Crafted and delivered compelling pitches and media kits for the Easter Campaign 2024, which resulted in a reply rate of 36.84% of influencers, a significant increase from the previous average of less than 22%. ● Campaign Execution: Developed and executed a niche market IMC campaign in May 2024, managing all influencer communications. Achieved a 40.82% reply rate and secured 50% of total collaborations, including both short and long-term partnerships.