Ruthie Abrams

Bachelor's

Art History

Fashion Design and Merchandising

Sprout Pharmaceutical

Area Sales Manager II

-Led sales operations and strategic initiatives to launch and promote Addyi, a women’s health medication, within the Philadelphia metro area. -Succeeded in growing Addyi to becoming the number one most utilized treatment in its category. -Delivered educational presentations to medical professionals on disease, treatment, and financial assistance programs, as well as PhilRX Pharmacy software and customized portal leading to an increase in prescription lifecycle knowledge and efficiency. -Launched a new Key Opinion Leaders program within the Philadelphia region. Performed assessment of potential advocates and ROI, developed and managed relationships, and hosted quarterly virtual events. -Built and maintained a book of business that transformed territory from ‘average’ rating to one that is nationally recognized as highly profitable as well as having the highest sales potential. -Grew sales 308% in first 24 months of employment and achieved the highest rate of insurance coverage (72%) and patient retention nationally. -Cultivated a large network of participating Health Care Professionals by conducting market research and analysis, utilizing targeting lists and sector insight, and word-of-mouth leads within the medical community growing the customer base by 50%. -Maintained and analyzed a rigorously organized CRM system as well as personal data sets to track sales cycle and maximize efficiency resulting in increased productivity of daily calls by 30%.