Ryder Gottlieb

Bachelor's

International Studies

Chinese

Mobvoi (TicWatch, TicPods)

Global PR Manager and Brand Communications Lead

- 2019-Present - Created product and brand communications strategy using input from both quantitative and qualitative research and executed comprehensive media-facing awareness activities - Strategized, planned, and executed multiple launches, including TicWatch Pro 4G in Germany and the UK, TicPods - 2 and TicPods 2 Pro at CES 2020, TicPods ANC, TicWatch C2+, TicWatch GTX, TicPods 2 Pro+ and TicWatch Pro 3 - Coordinated market-launch activities and ensured brand compliance in key communications materials and documents with external partners including Google and Qualcomm for the TicWatch Pro 3 as the first Wear OS by - Google smartwatch with the new Qualcomm Snapdragon Wear 4100 Platform - Utilized London-based PR agency to build network and database of high-impact tech journalists - Landed news, reviews, and inclusion in roundups in major publications like Forbes, GQ, Men's Health, and major - Coordinated showcases and reviews with top tech influencers on YouTube, including Linus Tech Tips, ZONEofTECH - El Rincón de China, and Chigz Tech Reviews - Executed over 10 focus groups with core customers and managed core community (all under NDAs - Wrote key communications documents, including releases and strategic overviews for C-suite and press releases