Led sales analytics projects that established key performance indicators (KPIs) for high-value customer segments, driving strategic outreach that resulted in a 9% increase in sales.
Developed data-driven insights by identifying patterns in customer behavior using association rules and statistical models, guiding the sales team in cross-sell and upsell opportunities.
Collaborated cross-functionally with sales, finance, and product teams to build dynamic dashboards that enhanced visibility into customer behavior and sales performance metrics.