- Analyzed various customer segments based on loan amount, interest rates, state, city, industry, and credit scores to determine the most active borrowers
- Conducted in-depth segmentation of customers based on various criteria, leading to the identification of a key borrower
- Provided data-driven insights to the Digital Marketing team, which led to a 25% increase in the effectiveness of targeted
- Developed a framework for personalized discounts on interest rates and fees, enhancing user engagement on the mobile app by
- 40% and increasing loan application completion rates by 35
- Successfully collaborated with the front-end team on the discount gamification feature, resulting in a 50% increase in user