Sai Bhavana Atluri

Master's

Data Analytics

TATA CONSULTANCY SERVICES, TELANGANA

ASSISTANT SYSTEM ENGINEER

• Developed a time series model that can predict the number of applications received based on advertising spend. • Data modeling included Ad stock rate, Advertising Saturation, Decay and Lag factors. • Identified areas of spending with minimal ROI thereby cutting down spending by 27% and achieving the target with only 73% of the marketing budget. • Exceeded expectations by outperforming the target of reducing the sourcing budget by 10%.