Salma Farhat

Bachelor's

History

Political Science

Statistics

Ketsal

Campaign Strategist for Environmental Advocacy

- Researched new technologies or approaches that could improve current marketing efforts - Collaborated closely with creative teams to ensure campaigns were visually appealing and on-brand - Optimized ad copywriting based on consumer feedback and current best practices in the field - Generated weekly reports summarizing progress against objectives for internal stakeholders - Utilized a variety of tools including Google Analytics, AdWords, Hootsuite. for reporting purposes - Analyzed data to identify opportunities for optimization of marketing activities - Monitored industry trends and adjusted strategies accordingly to stay ahead of the competition - Created targeted messaging based on audience segmentation and market research insights - Managed multiple projects simultaneously while meeting deadlines and staying within budget - Developed and implemented comprehensive campaigns to drive customer engagement, loyalty, and revenue growth