Sam Ruiz

Location

Boise, ID
San Diego, CA
Education
    East Carolina University
    August 2015 - April 2018
    degree
    No Degree
    major
    Information Design
Work Experience
    IncredibleHealth.com
    Head of Marketing Operations Marketing SEO
    San Francisco, CA, US
    January 2022 - present
    company
    IncredibleHealth.com
    title
    Head of Marketing Operations Marketing SEO
    overview
    - Recruited to lead Editorial and Product SEO for a niche marketplace connecting talent (nurses) with employers (hospitals). Leading a team of 4 writers, 2 editors, 1 content lead, and 1 product SEO manager to grow traffic, grow the top-of-funnel leads, and help improve efficiency across the marketing org. I was - Editorial - Streamlined content production from ideation to publication - Improved efficiency on content costs - Grew blog traffic by 35% in first year - Built a frictionless entry point for leads to capitalize on the 100K monthly visits to the blog - SEO - Expanded 2 product surface areas increasing our page counts for each by over 25k pages - Discovered attribution logic that was misattributing conversions by 13 - Created a vigorous experimentation framework to A/B test page experiences and CTR from Search - Guided the production of admin tools to provide autonomy for SEO and free up dependency with Engineering - Guided redesign on 2 of our surface areas with the greatest opportunity for impact to drive leads into the funnel
    Earnity.com
    Head of Marketing Operations Marketing SEO
    San Mateo, CA, US
    January 2022 - December 2022
    Postmates.com
    Director SEO Paid Search
    San Francisco, CA, US
    January 2019 - December 2021
    Databricks.com
    Senior Marketing Manager
    San Francisco, CA, US
    January 2018 - December 2019
    Twilio.com
    Senior Marketing Manager
    San Francisco, CA, US
    January 2016 - December 2018
    See 6 More
Skills
Languages
EnglishSpanish
Skills
AccountingAd ManagementAdmin ToolsAdvertising CampaignsAmazon Web ServicesApplication Programming Interfaces (APIs)ArchitectureArtificial IntelligenceAuditing SkillsAutomationBackendBingBlockchainBrazing of MetalsBroadcast EngineeringBudgeting SkillsBusiness ProcessesCall CentersCascading Style Sheets (CSS)Communication SkillsContent CreationContent ManagementCoordination SkillsCreative StrategiesCreativityCrypto CurrencyCustomer Account ManagementCustomer Relationship ManagementDashboardsData AnalysisDatabasesDatabricksDemand GenerationDigital MarketingDirect MarketingDistribution (Business)Dynamic ContentE-CommerceEloquaEmployee OnboardingEvent ManagementExecution of ExperimentsExpeditingFiling SkillsFinancial ConsolidationFinancial StocksFront End Software DevelopmentGeneration of IdeasGeneration of LeadsGoogle AdWordsHard Work and DedicationHealth CareHeap (Data Structure)HTMLHubspotInfluencer MarketingInformation ArchitectureInfrastructure ManagementInnovationIntegrated Marketing CommunicationsJavaScript (Programming Language)JIRAKey Performance IndicatorsKindleKnowledge of AdvertisingKnowledge of CampaignsKnowledge of EngineeringKnowledge of Profit SharingKnowledge of Purchasing ProcessesKnowledge of StatisticsLAMP (Software Bundle)LoansLogistics OperationsLooker AnalyticsMaintenanceManagement of MarketingMarketingMarketing OperationsMarketoMarket ShareMetricsMicrosoft PublisherMongoDBMortgage LoansMulti-touchMySQLOmniture (Software)Online MeetingsPHP (Programming Language)Pilot ExperimentPrintingProcessing of Input OrdersProduct MarketingProgram OptimizationProject PlanningPublishing SkillsQR CodesRefinancingSafety PrinciplesSalesSalesforce.ComSales PromotionSearch Engine MarketingSearch Engine OptimizationSearch EnginesSQL DatabasesStock ControlStock Keeping UnitStrategies of MarketingSubscription ManagementTarget Market SelectionTask ManagementTeam ManagementTensorflowTesting SkillsTicket SalesTwilioUser ExperienceWeb ApplicationsWeb DevelopmentWeb Traffics