Business Development and Product Marketing Associate
New York, NY, US
December 2020 - present
company
Sightly
title
Business Development and Product Marketing Associate
overview
- Designed internal Case Study process to analyze data surrounding campaign successes and disseminate key findings to clients
- Performed heavy copyedits of various articles featured in publications such as Forbes and Insider
- Constructed 20+ slide deck guides, for external use, covering: TikTok's Ad Products & Creator Marketplace, and YouTube's Smart Bidding optimization setting, Ad Targeting, and Ad Measurement capabilities
- Facilitated Q&A's with Sightly's Hawaiian interns to assess DEI initiatives