
Georgetown University · Class of 2026

Georgetown University · Class of 2026
Growth Marketing: Architected a comprehensive referral program campaign driving 80%+ user base expansion (12K to 22K MAU) through multi-tiered incentive structures, Influencer collaborations and gamified reward systems.…
● Competitive Landscape Analysis: Boosted user engagement and retention for the MBA prep study planner by creating a product roadmap using SurveyMonkey, and Google Analytics. Analyzed 8 competitors and conducted focus g…
Product Strategy: Led development of a student remedial system across 10 Mumbai branches using Agile & Lean methodologies, strengthening strategic positioning to drive 80% higher satisfaction and $20K in new revenue. ●…
Go-to-Market Strategy: Drove 40% user base growth by designing a strategic go-to-market plan, leveraging targeted print and digital campaigns for Fortunate40, expanding CSR initiative across 10 new markets nationally. ●…
Root-cause Analysis: Launched “Student First” campaign across the Gujarat region, resolving student-faculty operational issues, improving transparency, NPS Score by 25% and increasing customer retention by 30%.