Sandra Chang

Location

New York City, NY
Taipei, Taiwan
Education
    New York University
    September 2020 - December 2023
    degree
    Bachelor's
    major
    Communication
Work Experience
    Haleon GSK
    Modern Trade Omnichannel Intern
    Taipei, TW
    July 2023 - August 2023
    company
    Haleon GSK
    title
    Modern Trade Omnichannel Intern
    overview
    - Physical Channel - Costco - Analyzed sales growth between in-store displays and product demos over 8+ brand & competitive products - Sensodyne, Parodontax, Polident) using Excel functions (pivot tables & COUNTIF formulas - Conducted market survey on competitive brand and oral products (Sensodyne, Parodontax, Polident) by - Developed product promotional calendar for the 2024 fiscal year to drive sales efficiency and conversion - Omnichannel - Supported FCP renewal through product management and content updates such as adding product logos, product - Performed competitive analysis on 10+ e-commerce campaigns to identify market trends and sales strategies, e.g
    Sigma Psi Zeta Sorority
    VP External and Web Director
    New York, NY, US
    March 2022 - March 2022
    MIH Consortium Foxconn
    Marketing Intern
    Taipei, TW
    June 2021 - July 2021
    Hollister
    Brand Representative
    Shanghai, CN
    July 2020 - December 2020
Skills
Languages
ChineseEnglishFrenchKoreanSpanish
Skills
Adobe AuditionAdobe PhotoshopAdobe Premiere ProAdvertising CampaignsBrand AwarenessBrand ManagementBudgeting SkillsBusiness StrategiesCascading Style Sheets (CSS)Communication SkillsCompetition AnalysisCoordination SkillsCultural ActivitiesCustomer Relationship ManagementDatabasesDigital MarketingDigital StrategyE-CommerceEvent ManagementFinal Cut ProHTMLIMovieInterviewingJavaScript (Programming Language)Keyword ResearchKnowledge of AdvertisingKnowledge of CampaignsKnowledge of Packaging and ProcessingLanguage DevelopmentLeadershipLogotypesMarketingMarket ResearchMarket TrendsMerchandisingMicrosoft ExcelMicrosoft OfficePhotography SkillsPivot TablesProduct DemonstrationProduct ManagementPublic RelationsPython (Programming Language)SalesSales PromotionSales StrategySocial MediaStock ControlStrategic ThinkingWeb Performance OptimizationWordPress