Public Relations, Advertising, and Applied Communication
D
Drexel Universtiy
January 2021 - June 2023
Work Experience
F
Freelance
Freelance Social Media Content Creator
June 2019 - present
company
Freelance
title
Freelance Social Media Content Creator
overview
- Collaborate and negotiate contracts with various brands on influencer marketing and user-generated content (UGC) social media campaigns to create short-form video and copy on platforms such as Instagram, TikTok, and Pinterest, successfully achieving brand objectives.
- Shoot high-quality short-form content on Canon G7X Mark iii or iPhone 12 Pro Max while editing in Final Cut Pro or CapCut.
- Work closely with various marketing teams and PR managers, actively participating in content creation, reviewing materials, and
incorporating real-time edits to align with brand guidelines based on direct feedback from the brand.
- Demonstrate exceptional organizational skills by consistently meeting campaign and content deadlines while effectively managing
tasks and maintaining a structured workflow.
- Create and conceptualize faith, beauty and lifestyle media across platforms like Instagram, TikTok, and Pinterest (@sotanike +
@sandraaolann) to an online community of over 55k across all platforms.
W
Warner Bros Discovery
HBO Max Brand Social Marketing Intern
January 2022 - April 2022
U
University of Pennsylvania
Football Recruiting Operations Intern
March 2021 - September 2021
V
Victorias Secret
VS PINK Brand Rep
June 2019 - May 2020
Fun Fact
I am a 4x recipient of the Taco Bell Live Más Scholarship!
Skills
Adobe Premiere ProAP StylebookAsanaBrand ManagementCommunication SkillsCommunity ManagementContent CreationCopywritingData AnalysisDatabasesEmployee RetentionFilmmakingFinal Cut ProHootsuiteKnowledge of CampaignsMarketingMedia StrategyMicrosoft ExcelMicrosoft PowerPointMicrosoft WordNetworking SkillsPresentationsPublishing SkillsRecruitmentSchedulingSelf MotivationSoccerSocial MarketingSocial MediaStrategic ThinkingWell-being and Personal Care