Sela Serafin

About Me

Innovative storyteller with a love for problem-solving, marketing, entertainment, entrepreneurship, AR, & more. Right-brain ideas, left-brain execution.

Location

Los Angeles, CA
Park City, UT
Education
    University of California-Los Angeles
    September 2019 - June 2023
    degree
    Bachelor's
    majors
    Communication
    Digital Technology and Culture
    Media Studies
    minor
    Digital Technology and Culture
    coursework
    Marketing
Work Experience
    AV Squad
    Junior Strategist - Digital & 360
    Los Angeles, CA, United States, 91671
    August 2021 - present
    company
    AV Squad
    title
    Junior Strategist - Digital & 360
    overview
    • Generate strategic integrated marketing campaigns for clients (Apple, NBCU, Netflix, Sony, etc) based on cultural, internet, & content trends to drive awareness, engagement, & revenue. Leverage neuro tactics, emerging tech, & creative ideation. • Advise VP on software, research, & project tools to optimize & streamline internal processes within & beyond digital/social. • Actively identify opportunities for digital/social team & propose & implement long-term development strategy. • Apply in-depth knowledge of marketing & entertainment: publicity, digital/social (IG, Twitter, TikTok, Snap, LinkedIn), brand promotions, partnerships, product placement, client/industry/market research, content development
    Qualtrics
    UX Design Intern
    Provo, UT, United States, 84606
    September 2019 - present
    Mint Mobile
    project intern
    Costa Mesa, CA, United States, 92628
    June 2021 - October 2021
    NOVICA
    Marketing Intern
    Santa Monica, CA, United States, 90421
    May 2020 - October 2020
Fun Fact

I'm fascinated by the shift toward a decentralized web & how we can use blockchain technology to revolutionize marketing & reshape customer- brand relationships. I'm excited by the opportunities for collaboration & new channels for customer empowerment & equity.

Passion

I love marketing, because it allows me to have endless out of body experiences by immersing myself in the world of the customer to feel their emotions, then objectify & analyze those feelings to position a product in an authentic way that will fill both their internal & external needs.

Skills
Adobe Creative SuiteCopywritingCreative: problem-solver, resourcefulEvent PlanningfigmaGraphic DesignMarketing ResearchMarketing StrategyMicrosoft OfficeProject ManagementTeam Management, Team Play,Team Building, Event planning, Time ManagementWritten Communication
Volunteer
    Park City Hospital
    September 2017 - July 2019
Leadership
    Bruin Advertising and Marketing Team
    Creative Strategist
    September 2019 - December 2021
    PCHack
    Founder & Director
    September 2018 - June 2019
    Bruin Entrepreneurs
    Head of Operations
    September 2019 - present
Hobbies
Hiking
Digital Arts
Reading